• Multidisciplinary team, including:
sociologists, sociologists, economists,
social communicators, statisticians.
• Speedy, personalized treatment and
better service, for each an account
executive is assigned to each client.
• Constant update in new techniques
and methodologies, incorporated in all
the stages, from questionnaire design to data analysis.
• Nationwide fieldwork network and internacional projects.
• Datum Internacional has a team of statisticians in charge of building Universes and design the
samples.They also give an aggregate value to the reports including the statistical and multivariate
analysis.
• Datum has published the following books:
- Maritime Conscience: the sea in the history, the economy, the culture and people´s experience.
- The Millennium Survey.
- Twenty Years of Democracy in Peru.
- Voice of the People (in progress).
Our Marketing Division provides valuable support with all decision-making processes which, in turn, are based on a scientific knowledge of markets. It also helps us to determine how special characteristics and attributes bear upon specific products and services; how habits and practices interrelate with consumers' behavior; how successful and what impact communications efforts have; and how sensitive consumers are with respect to different prices due to variable supply-demand scenarios.
Our Public Opinion Division offers periodic polls in order to have a barometer on how society's viewpoint, in relation to specific issues, evolves. This information allows us to project our eyesight far into the horizon to foresee how a given combination of people's perceptions within a certain context could play out.
The analysts that work with us have a deep understanding of the conjectural dynamics that comes into being when historical processes are understood and put into perspective. This leads us to apply a multi-disciplinary type of analysis even in circumstances when a simpler one might be called forth.
We have ample experience in the workings of the different sectors of our economy as a result of years of work in the fields of research and analysis.
A three-dimensional perspective of the economic environment, by which an economy’s fields become interrelated, gives us a qualitative edge:
• The micro approach seeks to relate the corporation’s products and services with its nearest
market, thus, providing information on participation and potential growth.
• The macro approach analyzes and determines how the overall economy, and how changes in it,
affect the development of smaller markets
• Finally, an analysis and projection of trends at the macro-global level (international) provides us
with a panoramic view of how intra-national and inter-national flows, in the capital and goods
markets, determine the economic outcome in a given sector.
Our multi-disciplinary team of professionals assures that said 3-D economic analysis will become enriched by the contribution of sciences akin to economics. A bird’s eye- view is incomplete if the eyesight is focused on just one point.
